Introducing our new podcast: The Quality Conversation!

Recruitment marketing is at a turning point, facing a disconnect between the sheer volume of applicants and the quality employers seek. With AI rapidly reshaping candidate sourcing, we’re experiencing new layers of complexity.

So, how do we navigate the clutter of candidate applications, AI’s role in filtering applicants, and how can the industry shift from quantity to quality-focused hiring?

The quality shift mirrors our mission at C Squared to address the industry's real problem—not just generating clicks but getting closer to the hire. We believe it’s time for recruitment advertising to evolve from outdated, quantity-based models toward a more efficient, quality-first ecosystem.

And with that said, we are super excited to announce our new podcast The Quality Conversation, led by our VP of Global Agency Partnerships, Serge Boudreau!

We aim to spark industry-wide discussions to tackle today’s hiring complexities and set new standards. Catch Serge and his guest, June Agrawal, Senior Talent Acquisition at Robots and Pencils, in the first episode as they dive into AI's role in recruitment!

Here’s what you’ll learn: