C Squared appoints industry leader Serge Boudreau as VP Global Agency Partnerships

Sep 4

2 min read

London based C Squared, the next generation recruitment advertising marketplace, is proud to announce the appointment of Serge Boudreau as VP Global Agency Partnerships, based out of Calgary, Canada.

Boudreau has been in the Talent Acquisition space for over 20 years both as a practitioner, leading TA teams for some of Canada's most recognizable brands as well as in the job advertising space with senior roles at Careerbeacon, Workopolis and Indeed.

Most recently he created and co-hosted the popular The Recruitment Flex podcast with over 350 episodes.

We are delighted to have such a high profile industry leader like Serge join us and reinforces our belief that our technology is game changing for the recruitment advertising industry

said Richard Collins, Co-Founder of C Squared.

Serge will be fundamental in building our relationships with Ad Agencies, programmatics and other TA tech providers globally, whilst joining the leadership team to help guide our strategy as we continue to grow rapidly

Boudreau stated

What drew me to C Squared is their bold approach to redefining recruitment advertising. They've built a platform that tackles one of the biggest challenges employers face today: the endless task of sifting through unqualified candidates. The way C Squared is uniquely positioned to solve this problem is not just innovative—it's genuinely exciting.

Moving Recruitment Advertising close to the hire in a world of AI

The recruitment industry has long grappled with the challenges of quality and relevance in job applications. As AI adoption among jobseekers increases, the volume of low-intent and low-quality applications has surged, eroding trust and decreasing the effectiveness of traditional advertising models. C Squared’s technology addresses this issue head-on by focusing on quality over quantity, ensuring that only the most relevant candidates are delivered to employers.

About C Squared

C Squared’s next generation technology creates an independent, autonomous and trusted marketplace for recruitment advertising in the age of AI.

Our groundbreaking Exchange Traded Feeds (ETFs) powers the performance of Ad Agencies and Publishers by getting them closer to the hire, enabling them to deliver more qualified applicants and maximise their revenue.

C Squared is free to join, simple to set up, and payment is based on success.

For media enquiries, please contact:

Richard Collins, Co-founder

Email: richard@csquared.uk

Phone: +44 7710 935000

Website: www.CSquaredTechnology.com